Francona book: Red Sox owners concerned with image
NEW YORK (AP) Theo Epstein traded for Adrian Gonzalez and signed Carl Crawford following pressure from Boston Red Sox owners to build a "sexy team," according to a book co-authored by former Boston Red Sox manager Terry Francona.
Epstein, who left as general manager after the 2011 season to become a Chicago Cubs executive, said Boston owner John Henry, chairman Tom Werner and president Larry Lucchino made the team's image a priority, according to excerpts released Tuesday by Sports Illustrated.
"Francona: The Red Sox Years" is co-written by the Boston Globe's Dan Shaughnessy and is scheduled for publication by Houghton Mifflin Harcourt on Jan. 22.
"They told us we didn't have any marketable players, that we needed some sizzle," Epstein is quoted as saying. "We need some sexy guys. Talk about the tail wagging the dog. This is like an absurdist comedy. We'd become too big. It was the farthest thing removed from what we set out to be."
On Nov. 2, 2010, a group gathered at Fenway Park to review results of that $100,000 marketing research project the Red Sox had commissioned following declining ratings of NESN, the regional sports network partly owned by the team.
The books stated the marketing report said: "(W)omen are definitely more drawn to the `soap opera' and `reality-TV' aspects of the game ... They are interested in good-looking stars and sex symbols" - a reference to All-Star second baseman Dustin Pedroia.
Gonzalez and Crawford were traded to the Los Angeles Dodgers last summer along with Josh Beckett after the Red Sox fell out of contention.
Francona left after the 2011 season, when the Red Sox lost 20 of their last 27 games, becoming the first team to lead by nine games in September and not make the postseason. He worked for ESPN in 2012. Cleveland hired him in October as its manager.
Francona said owners refused to let the Red Sox play day games on final days of homestands because of television.
"One thing the players were always asking for was getaway day games," he said. "The owners would never go for it. They couldn't have more day games because the ratings were already suffering, and that would have hurt worse."
Francona is quoted as saying that at the Sept. 30, 2011, meeting with owners he said: "If you don't know what you are doing about me, why am I here? This is a silly meeting. If you don't want me, just tell me." The team announced later that day that it was not exercising his option.
"It was at that meeting that he said that he had lost control of the clubhouse," Werner is quoted as saying, "that he was not the right person to continue as manager."
Francona recalled the session differently: "I never said I lost control of the clubhouse I said I hadn't been able to reach some of the guys."
He was critical of the owners in the book.
"They come in with all these ideas about baseball, but I don't think they love baseball," he said. "I think they like baseball. It's revenue, and I know that's their right and their interest because they're owners ... and they're good owners. But they don't love the game. It's still more of a toy or a hobby for them. It's not their blood. They're going to come in and out of baseball. It's different for me. Baseball is my life."
Updated January 15, 2013
In the latest edition of the "It Is What It Is" podcast, Chris Price and CSNNE's Mike Giardi take a look at the Patriots offseason on both sides of the ball, try and get a handle on which new guys will make an impact first, and whether or not the Patriots have altered their style when it comes to drafting and developing wide receivers.
Mike Florio joined the program to discuss the Jets decision to release Tim Tebow, he said the situation is as disaster all around for the Jets and that the problems begins with owner Woody Johnson. Mike also said that he was disappointed with the Pats moving back in the first round.
One of the hardest working men in the biz, Mike Petraglia aka "Trags", sits down with Butch Stearns live in Foxborough to help break down all the latest Pats moves. He discusses his reaction to the trade in Round 1 and the guys those picks produced. Also, the boys talk about the decent trade the Pats made in acquiring LeGarrette Blount from Tampa Bay for Jeff Demps and a 7th rounder.
We check in with Danny Ainge for our first talk to him since the Celtics season ended last weekend. We talk about the future of the team, KG, Pierce, Doc Rivers and more, as Danny directly answers the rumors being floated by ESPN's Stephen A. Smith.
Jackie Mac joins the show to discuss the trade rumors swirling around Paul Pierce, KG, Doc Rivers and the Celtics. She also discusses the future of the Celtics head coach.
Stephen A. joined the program to discuss the trade rumors he has reported regarding a possible trade including Doc Rivers and the Clippers. Stephen A. also told the guys that he has heard that Danny and Doc may be tiring of working together.
Joe Castiglione talked with John Lackey after he picked up the W against the Twins. Lackey threw seven innings, and retired the 1st twelve batters of the game.
Dave O'Brien talked to John Farrell before the end of the Twins series. The Sox skipper said that Big Papi's success is no surprise given his work ethic.
John Farrell postgame press conference
Dale and DJ roll on with their puck talk and chat some more about the goalie matchup in this series, as well as the lack of a quality power play for both of these teams. In fact, DJ says the Rangers are even worse on the PP than the B’s! The guys also get into the resurgence of Milan Lucic and his deceptive speed and grit. Dale and DJ talk about the similar styles of play for these teams and look forward to Game 2.
Dale and DJ get into the two coaches and their polar opposite styles and demeanor. Both teams play a similar style, but the coaches certainly convey their messages in a different way. Dale isn't buying the Tortorella hype and thinks he's a little overrated. DJ thinks he's a good coach, but isn't a fan of anti-media stance. The guys also talk about Jagr and how he has not lived up to the hype. They weren't expecting him to light it up or be the savior, but DJ says he wasn't prepared for just how slow the aging veteran is. Another big topic for B's fans this season is the play of Tyler Seguin and why he has yet to become the superstar everyone anticipates he will be. This leads to Claude Julien's style and if he does actually have something against the younger players. That Iginla trade shows its ugly head again as well.
WEEI.com's DJ Bean joins Dale in studio for Sports Sunday to discuss the Bruins playoff run. Game 2 is later today and the guys discuss the results of the first game of the series. They get into the construction of the lines for the B's and if they would make any changes. DJ has a few ideas for the lines today. The boys also discuss the two goalies - Tuukka vs Henrik Lundqvist and wonder why people automatically think the Rangers have the edge at goalie. Finally, they get into the legacy and the decisions of Claude Julien and Peter Chiarelli.
Shawn joined the program to discuss another overtime win for the Bruins. When asked about Game 7 against Toronto, Thornton said that he would like to keep his specific comments in the dressing room private, but acknowledged that he encouraged Tyler Seguin to up his play and it paid off in overtime.
Barry joined the guys to help breakdown the Bruins overtime win last night in game one. Barry said that he has rarely seen a team dominate as much as the Bruins yet be forced to an overtime.
Boomer joined the program to discuss the tough loss for his beloved Rangers. Boomer told the guys that Lundqvist will be better in game two and predicted a seven game series.
Bruins rookie defenseman Matt Bartkowski has emerged as one of the young stars of the team and he joins Mut and Tom Caron to discuss his role on the team, why he's confident, and the trade that almost sent him to Calgary.
Millar joins the show to discuss the recent Sox slide, Jacoby Ellsbury's lack of power, and hitting in the big leagues.
Andy Brickley joins the show to discuss the Bruins Game 1 win over the Rangers, the play of the three young Bruins defensemen, and the fatigue Jagr has shown on the ice.
We talk all things game one with Jack Edwards of NESN, and get to hear a little from Jack's Finnish protege as well.
We tackle four topics we haven't yet touched upon today.. Joe Thornton and disappointing former Boston athletes, parking in Boston, buying jersey numbers and more...
We talk about the report that Rob Gronkowski may now be a candidate for back surgery with a disc problem. Is Gronk just an injury prone guy? Or is he not rehabbing proberly? Can the Pats build an offense around a guy who is so inconsistently on the field? We discuss.
The Bruins have almost finished raking the Leafs, the Red Sox struggle from the mound, Miami Heat fans show their level of class.
Daily Planet Wednesday May 8th
Today on the Daily Planet the Bruins take a 2-1 series lead, the Red Sox get a run-off win, and we hear about cannibals and bible thieves.
Sounds like a prostate exam to me!
Damn New Yorkers!
Sauce Man stylings!
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Buster Olney joins the show to discuss the muddled AL East, the average play of Ellsbury and how that will affect him in free agency, and Tropicana Field.More from this show
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